The posters for NIPPON LIFE’s [The SHAPE of the Future] campaign have been released since the end of April. The commercials were already aired prior to the release of the posters.

Like the previous campaign, we have portrayed Mr. OKADA to look like in his 20s, 30s, 40s, and 50s without the help of any special makeup.
For this campaign, we have portrayed Mr.Okada to look like in his 60s and his 80s as well.

We hope you can really experience and enjoy the extremely detailed retouches, especially in his neck and the muscles on his face.

[CM] NIPPON LIFE [The SHAPE of the Future 20’s]
A&P: DENTSU+NIBAN
Director: Yoshiaki MIKUNI
Filmed by: Yatabe TAKAYA