NEWS

2013年10月16日

NIPPON LIFE [The SHAPE of the Future - Ladies] Displayed on Train Station Platforms

The [The SHAPE of the Future - Ladies] posters are now displayed on a full-scale wall, in the JR Shibuya train platform.


For the visuals of this campaign, both print and commercial, no special effect makeup was applied whatsoever. It was created entirely through foton's state-of-the-art image processing technology to make Mr. Okada(Main Model) look like he is in his 20s, 30s, 40s, and 50s.


The retouching process was very difficult without any special effect makeup, but we were able to finesse the overall quality of retouch by referring to Mr.Okada's original skin textures for a more natural outcome.


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