We have retouched all the 4 produced commercials, which were aired as a single 60-second CM at the [KIRIN CHALLENGE CUP 2013, Representatives from: JAPAN X GUATEMALA].

Planning and Production: DENTSU+PICT
Director: Yusuke TANAKA (CAVIAR)
Filmed by: Ken HANAZAWA

The commercials were filmed with [Phase One IQ180] using the “time-lapse photography” method, where still pictures were taken at regular intervals and later connected to create a moving picture.

foton inc. was in charge of developing the RAW data, color grading them, and final polishing the commercials.

This project was very challenging from the developing stage because not only were each images over 6K and included parts that needed to be deleted, but also because the inconsistent weather caused changes in the surrounding color tone in each picture.

foton inc. has contributed to the making of NIPPON LIFE [The SHAPE of the Future] Campaign.

Although the first two series of the commercials required special effect makeup, since our participation in this campaign, no special effect makeup was applied for the shooting prior to our retouching contributions.

Please pay close attention to the difference in the final outcome.